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What is TownTrust all about?
Illinois Fox Valley Shopping!
about, index, bargains, discounts, service offers, ADs, featured business listings, merchants,
directory, testimonials, word - of - mouth, ILLINOIS Fox Valley, Aurora, N Aurora, Batavia, Crest Hill, Geneva, Joliet,
Montgomery, Naperville, Oswego, Plainfield, Plano, Rockdale, Saint Charles, Sandwich, Shorewood, Somonauk, Sugar Grove,
Wheaton, Yorkville |
TownTrustsm is about a unique directory
of local business listings
to help us find and get to know the
merchants in the nearby Illinois Fox Valley.
Shoppers want to know what products and services these
merchants offer.
More of us are buying online every year. And ...
we are using the internet to get information about
what local businesses offer.
Marketing gurus tell us that ...
"We buy from merchants we know and like and trust that give
us what we want."
Preferred Listings
Most businesses are willing to participate
in a comprehensive, low budget form of local advertising on the internet.
These Preferred local
business listings should...
- gain our trust with real verified
testimonials from
local shoppers
- acquaint shoppers with how each merchant is different from
their competition
- target what buyers want instead of just telling
what they do
- offer their latest substantial discounts or special services in
a
large
FULL
COLOR
AD, you could easily find, print out,
and take in to
the business to get great savings
Expos
Those who stopped by our booths at Prairie Fest in
2005 and at the Business
Expos in 2006 and 2007 sure thought it was a great idea.
An informal survey showed that most shoppers
do not know much about the local businesses. A website with
all the information you need to know to make
an intelligent decision about who to buy goods and services from
just makes good sense.
Maybe the unique TownTrustsm concept was worth
a try as a "test
market".
We chose to test the concept in our own village of Oswego, IL.
Our Commitment to Shoppers
"More information, easier to find, in one place
to shop the Illinois Fox Valley
than anywhere else."
Other Advertising
We just don't bother with the "yellow
pages" much
anymore. "Honey, where's the yellow pages?" When
we do find it, the book is usually out of date. It
is too hard to find the right category for listings.
Then most of the businesses are just the name, address,
and phone. No info... Too expensive... Usually the
one we are looking for is in another category. So
we guess and guess and just give up. It takes too long.
Maybe we hear an AD on the radio in the
car. But we forget the telephone # and never hear the AD
again. And of course it is difficult to write it down if
we are talking on the cell phone, juggling a hamburger,
and reaching for the pop... If
we are home we are usually watching TV. We ignore or "mute" most
TV ADs, because we know that the cost for
those ADs is outrageous and will probably come out of our pocket
at the register.
It is a pain to go looking through a newspaper for
an AD. If you do see one and plan to visit the merchant:
where did you put that paper? What section was it
in? Recently I talked with a head of marketing for
a local newspaper that has all kinds of ADs in several
sections. I asked him why there is not a page in the
paper that is an index to find the Advertisers like
there usually is in a magazine. His comment was that
"... they normally extend the AD deadline to within a half
hour before press time. There is simply not enough
time to make an accurate index. Not only that,
but the ADs are moved around to fit the articles and
often change position or even the section at the last
minute." Who knew!
Where is that flyer with the shop tools
AD? Whatever happened to that $50 coupon book?
With TownTrustsm you are only a couple of clicks away!
We
believe that soon we will be using our mobile
cell phones to look for ADs and videos that will
tell us about the latest special offers that businesses
are promoting.
The Future
Come with us on
a future trip on a Friday afternoon after work. We search our cell
phone under "seafood Oswego IL" to find a seafood restaurant offer
in TownTrust.com. We see that a new restaurant has just gotten
a fantastic deal on fresh lobsters and is offering $10 off per entrée.
After a great meal, you check your cell phone again to see the current
movies being run at your favorite theater.
Their AD says that if you come to the theater because of their mobile
phone AD, you get their latest special which tonight
is
50% off for popcorn and drinks for your whole party. Using
the AD coupons in
TownTrust.com is a
great way to get the latest and best deals in the Illinois Fox
Valley shopping area. On your way home, you check
the
gas station prices on your cell and fill up for less.
Whether you are on the go or planning your shopping from home, TownTrustsm
will help you get the most for your money. Smartphones are
on sale
now. TownTrustsm is
ready!
The future is just about
here!
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© and sm TownTrust
2006-2008 Sherer & Associates, LLC: all rights reserved.
about, help, shoppers, shopping, directory, business, unique listings,
local advertising, special incentives, promote shopping, radio, newspaper, flyer, coupon book,
cell phones, videos, smartphones, verified testimonials, yellow pages, category, special offers, survey, future,
fox valley, aurora, batavia, geneva, montgomery, naperville, oswego, plainfield, plano, st charles,
sandwich, somonauk, sugar grove, yorkville, wheaton, illinois |
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